LEADER 00000nam a22004213i 4500 
001    EBC258156 
003    MiAaPQ 
005    20200713055110.0 
006    m     o  d |       
007    cr cnu|||||||| 
008    200713s2006    xx      o     ||||0 eng d 
020    9781845449452|q(electronic bk.) 
020    |z9781845449445 
035    (MiAaPQ)EBC258156 
035    (Au-PeEL)EBL258156 
035    (CaPaEBR)ebr10120702 
035    (CaONFJC)MIL50696 
035    (OCoLC)133163123 
040    MiAaPQ|beng|erda|epn|cMiAaPQ|dMiAaPQ 
050  4 HF5415.5 -- .C74 2006eb 
082 0  658.8/12 
100 1  Randall, Robert 
245 10 Creating value with customers 
264  1 Bradford :|bEmerald Publishing Limited,|c2006 
264  4 |c©2006 
300    1 online resource (69 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
505 0  Cover -- Table of contents -- Editor's letter -- The 
       practice of co-creating unique value with customers: an 
       interview with C.K. Prahalad -- The customer-led bank: 
       converting customers from defectors into fans -- Gaining 3
       -D customer insight to drive profitable growth -- How 
       technology-driven business strategy can spur innovation 
       and growth -- Profiting from evidence-based management -- 
       Measuring the value of human capital investments: the SAP 
       case -- The strategist's bookshelf -- CEO advisory -- 
       Quick takes 
520    The four articles in this e-book suggest that companies 
       need to learn to: 1)Adopt the revolutionary thinking 
       involved in co-creating unique value with customers, 2) 
       Develop unique value propositions based on six new 
       imperatives for nurturing customer relationships, 3) Use 
       new tools to explore the discrepancy between what 
       customers say and what they do, and 4) Monitor market and 
       customer opportunities and continuously update their 
       technology strategy 
588    Description based on publisher supplied metadata and other
       sources 
590    Electronic reproduction. Ann Arbor, Michigan : ProQuest 
       Ebook Central, 2020. Available via World Wide Web. Access 
       may be limited to ProQuest Ebook Central affiliated 
       libraries 
650  0 Customer services.;Selling 
655  4 Electronic books 
776 08 |iPrint version:|aRandall, Robert|tCreating value with 
       customers|dBradford : Emerald Publishing Limited,c2006
       |z9781845449445 
856 40 |uhttps://ebookcentral.proquest.com/lib/sinciatw/
       detail.action?docID=258156|zClick to View