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Author Manca, Luigi
Title Utopian Images and Narratives in Advertising : Dreams for Sale
Imprint Blue Ridge Summit : Lexington Books, 2012
©2012
book jacket
Descript 1 online resource (257 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Intro -- Introduction: Probing Madison Avenue's Utopian Images and Narratives -- The Portrayal of Utopian Spaces in Magazine Advertisements -- Water, the All-Purpose Utopia -- Women and Children in a Fragile Paradise -- Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man -- Absolute Utopia: Advertising the American Dream "In an Absolut World" -- Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties -- Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line -- Jungian Archetypes in Advertising Imagery -- Selling the Good Old Days: Images of Community Life in Contemporary American Advertising -- Masculine and Feminine Images in Italian Magazine Advertising -- Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising -- Utopian Scenarios in Hispanic Advertisements: People en Español -- Advertising, Neoliberalism, and the Financial Collapse of 2008 -- Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality -- The Four Women of the Apocalypse: Utopia or Dystopia? -- About the Contributors
This book is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Manca, Luigi Utopian Images and Narratives in Advertising : Dreams for Sale Blue Ridge Summit : Lexington Books,c2012 9780739173268
Subject Advertising and women
Electronic books
Alt Author Manca, Alessandra
Pieper, Gail W
Kloos, John
Kauth, Jean-Marie
Amir, Zubair S
Scarlato, William
Birks, Chris
Lewis, Jonathan F
Catterson, Paul A
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