Record:   Prev Next
Author Hausman, Angela
Title Editorial 20th Anniversary Special Issue : Journal of Business and Industrial Marketing
Imprint Bradford : Emerald Publishing Limited, 2006
book jacket
Descript 1 online resource (80 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Cover -- Contents -- Guest editorial -- A history of the Journal of Business & Industrial Marketing -- We are all business marketers now -- The surpluses and shortages in business-to-business marketing theory and research -- The changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing -- Trust: looking forward and back -- Expanding the marriage metaphor in understanding long-term business relationships -- The role of social and self-conscious emotions in the regulation of business-to-business relationships in salesperson-customer interactions -- The evolution of an evolutionary perspective on B2B business -- A network perspective of account manager performance -- Blurring the lines: is there a need to rethink industrial marketing? -- Awards for Excellence
The editors' aim of the 20th Anniversary edition of the Journal of Business and Industrial Marketing was to highlight the accomplishments of the past and provide possible pathways for future research in the area of business-to-business marketing. The first set of articles in this series dealt with where the discipline has been over the past two decades including a review of B2B literature, interrelated areas of supply chain management, and channels and logistics
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Hausman, Angela Editorial 20th Anniversary Special Issue : Journal of Business and Industrial Marketing Bradford : Emerald Publishing Limited,c2006 9781846632143
Subject Industrial marketing.;Business
Electronic books
Alt Author Johnston, Wesley J
Johnston, Wesley J
Record:   Prev Next