Record:   Prev Next
Author Joo, Yu-Min, author
Title Mega-events and mega-ambitions : South Korea's rise and the strategic use of the big four events / by Yu-Min Joo, Yooil Bae, Eva Kassens-Noor
Imprint London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2017
book jacket
Descript 1 online resource (xiii, 132 pages) : illustrations, digital ; 24 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Series Mega event planning
Mega event planning
Note Chapter 1. Mega-Events and Mega-Ambitions -- Chapter 2. 1988 Summer Olympics and the Rise of South Korea and Seoul -- Chapter 3. Daejeon Expo '93 and Paving the Way for Future Development Aspirations -- Chapter 4. 2002 FIFA World Cup and Rebranding of South Korea -- Chapter 5. Pyeong Chang 2018 Winter Olympics -- Chapter 6. Conclusions - the Art of Using Mega-Events for Development
This book provides a holistic analysis of South Korea's strategic use of mega-events in its modern development. It examines the Summer Olympics (1988), the World Expo (1993), the FIFA World Cup (2002), and the Winter Olympics (2018) over the past 30 years of the country's rapid growth, and across varying stages of economic and political development. It explains how mega-events helped to secure South Korea's position on the international stage, boost nationalism, propel economic growth in export-oriented national companies, and build cities that accommodate - as well as represent - South Korea's progress. It thereby highlights the broader implications for today's global phenomenon of increasing reliance on mega-events as a catalyst for development, while the criticism that mega-events do more harm than good proliferates. The book is ideal for academics, policymakers, and those with an interest in mega-events and their role in the development of non-western countries
Host Item Springer eBooks
Subject Korea (South) -- Economic conditions -- 1988-2002
Korea (South) -- Economic conditions -- 2002-
Special events -- Economic aspects -- Korea (South)
Social Sciences
Human Geography
Asian Culture
Urban Geography / Urbanism (inc. megacities, cities, towns)
Sociology of Sport and Leisure
Tourism Management
Alt Author Bae, Yooil, author
Kassens-Noor, Eva, author
SpringerLink (Online service)
Record:   Prev Next