LEADER 00000nam  2200361   4500 
001    AAI3253942 
005    20071119145703.5 
008    071119s2006                        eng d 
035    (UMI)AAI3253942 
040    UMI|cUMI 
100 1  Lara, Dulcinea Michelle 
245 10 (Re)visiting the land of enchantment: Tourism and race in 
       New Mexico 
300    225 p 
500    Source: Dissertation Abstracts International, Volume: 68-
       02, Section: A, page: 0743 
500    Adviser: Patricia Hilden 
502    Thesis (Ph.D.)--University of California, Berkeley, 2006 
520    The main inquiry of this project is: How do people's 
       identities evolve over time in a particular place and how 
       do visual representations of those identities function 
       within that same space? My dissertation focuses on three 
       identity tropes prevalent in New Mexico: Spanish legacy, 
       tricultural harmony and the cultural commodification of 
       Indian peoples. I analyze three sites of visual cultural 
       representation: statue memorializations, murals and 
       billboards that correlate to the identities. Borrowing 
       from Gramscian and Althusserian (among numerous others) 
       notions about ideology and how hegemonic power functions 
       within the identity formation process, I ask how visual 
       culture in our lived landscape reflects and informs 
       relationships based on the domination (political, social, 
       economic) of one group above another. The 
       interdisciplinary nature of this dissertation allows me to
       first explore the New Mexico historical archive, looking 
       carefully at the trends in writing that describe the place
       and its inhabitants from Spanish colonization through the 
       present. Once this foundation is established, I move to a 
       spatial analysis of the ways race and gender get inscribed
       in visual imagery that becomes iconic and is thus employed
       by agents of the state to promote New Mexico---and its 
       residents---for the tourism industry that has become one 
       of the state's leading economic forces. I am concerned 
       with the ways "difference," primarily race, but also 
       gender, are heavily relied upon as lures for tourists---at
       the expense of those communities being toured 
590    School code: 0028 
590    DDC 
650  4 American Studies 
650  4 History, Latin American 
650  4 Geography 
650  4 Sociology, Ethnic and Racial Studies 
690    0323 
690    0336 
690    0366 
690    0631 
710 20 University of California, Berkeley 
773 0  |tDissertation Abstracts International|g68-02A 
856 40 |uhttp://pqdd.sinica.edu.tw/twdaoapp/servlet/