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Author Martin, Charles L
Title Starting Your New Business : A Guide for Entrepreneurs
Imprint Menlo Park : Course Technology Crisp, 1992
©1992
Descript 1 online resource (116 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note TITLE -- COPYRIGHT -- PREFACE -- CONTENTS -- PART ONE THE NATURE OF ENTREPRENEURSHIP AND ENTREPRENEURS -- THE NATURE OF ENTREPRENEURSHIP -- Beating the Odds -- SMALL BUSINESS SUCCESS FACTORS -- DO YOU HAVE WHAT IT TAKES? -- WHAT MAKES A SUCCESSFUL ENTREPRENEUR? -- CHECKLIST FOR GOING INTO BUSINESS -- TEN INGREDIENTS FOR SUCCESS -- PART TWO DOING YOUR HOMEWORK -- SCREENING YOUR BUSINESS IDEAS -- A BUSINESS PLAN: WHAT IT IS AND WHY ONE IS ESSENTIAL -- What Is A Business Plan? -- Why Plan? -- Avoid Excuses -- STEPS IN THE PLANNING PROCESS -- EIGHT STEPS TO A BETTER BUSINESS PLAN -- STEP #1 Conduct a Situation Analysis. -- STEP #2 Articulate Your Personal Objectives. -- STEP #3 Define the Business. -- STEP #4 Identify Your Business Objectives. -- SET SPECIFIC OBJECTIVES -- 4 THINGS TO CONSIDER -- Four Things to Consider When Setting Business Objectives -- STEP #5 Formulate Business Strategies and Tactics. -- STRATEGIC CONSIDERATION ORGANIZATION 1 -- ORGANIZATION STRUCTURE -- STRATEGIC CONSIDERATION PERSONNEL 2 -- STAFFING -- SAMPLE JOB DESCRIPTION -- SAMPLE JOB SPECIFICATION -- SCREENING APPLICANTS -- STRATEGIC CONSIDERATION PRODUCTION 3 -- PRODUCTION DECISIONS -- STRATEGIC CONSIDERATION PURCHASING AND INVENTORY CONTROL 4 -- PURCHASING CONSIDERATIONS -- INVENTORY CONSIDERATIONS -- STRATEGIC CONSIDERATION RECORD KEEPING 5 -- SELECTING PAPERWORK AND ACCOUNTING PROCEDURES -- SMALL BUSINESS FINANCIAL RECORDS CHECKLIST -- STRATEGIC CONSIDERATION MARKETING 6 -- MARKETING ACTIVITIES -- TARGET MARKETS -- PRODUCT -- PRICING -- PROMOTION -- DISTRIBUTION -- EXAMPLES OF COMMON DISTRIBUTION CHANNELS -- MANUFACTURERS AND MIDDLEMEN: A PERFECT WORKING RELATIONSHIP -- STRATEGIC CONSIDERATION MANAGING RISK 7 -- INSURANCE -- ESSENTIAL INSURANCE COVERAGE CHECKLIST -- FIRE INSURANCE -- LIABILITY INSURANCE -- AUTOMOBILE INSURANCE -- WORKER'S COMPENSATION INSURANCE
DESIREABLE INSURANCE COVERAGE CHECKLIST -- BUSINESS INTERRUPTION INSURANCE -- CRIME INSURANCE -- GLASS INSURANCE -- RENT INSURANCE -- DISABILITY INSURANCE -- GROUP LIFE INSURANCE -- GROUP HEALTH INSURANCE -- RETIREMENT INCOME -- KEY PERSON COVERAGE -- STEP #6 Develop Forecasts and Budgets. -- Sales Forecasting -- Profitability forecasting. -- ESTIMATED PROJECTION AND FORECAST OF THREE YEARS EARNINGS -- START-UP COSTS -- BALANCE SHEET WORKSHEET -- Cash Forecasting and Budgeting. -- ESTIMATED CASH FORECAST -- STEP #7 Write the Business Plan. -- SAMPLE BUSINESS PLAN OUTLINE -- STEP #8 Review and Revise Your Business Plan. -- THE START-UP PERIOD -- REVIEWING AND REVISING YOUR PLAN AFTER START-UP -- REVIEW OF THE EIGHT STEP PLANNING PROCESS -- PART THREE SECURING THE CAPITAL YOU NEED -- ESTIMATING START-UP COSTS -- WHAT KIND OF MONEY? -- WHERE CAN THE MONEY BE FOUND? -- POTENTIAL SOURCES OF FUNDS -- ELEMENTS OF A VENTURE PROPOSAL -- CONCLUDING COMMENTS -- THE BACK OF THE BOOK -- BUSINESS TERMS GLOSSARY -- ADDITIONAL SOURCES -- SMALL BUSINESS ADMINISTRATION
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Martin, Charles L. Starting Your New Business : A Guide for Entrepreneurs Menlo Park : Course Technology Crisp,c1992 9781560521440
Subject New business enterprises
Electronic books
Alt Author Crisp, Michael G
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