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Author Henerson, Marlene E., author
Title How to measure attitudes / Marlene E. Henerson, Lynn Lyons Morris, Carol Taylor Fitz-Gibbon
Imprint Newbury Park, Calif. : Sage Publications, 1987, 1988 printing
book jacket
 RCHSS Library  BF327 H46    AVAILABLE    30560400038672
 Ethnology Library  BF327 .H46 1987    AVAILABLE    30520020406204
 Euro-Am Studies Lib  152.452 H386 1987    AVAILABLE    30500100415408
 歐美所圖書館地下室  152.452 H386 1987 c.2  AVAILABLE  WITHDRAWN  30500100537482
Edition 2nd ed
Descript 185 pages : illustrations ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series Program evaluation kit ; 6
Program evaluation kit (2nd ed.) ; 6
Note "Developed at the Center for the Study of Evaluation, Graduate School of Education, University of California, Los Angeles"--Title page verso
Includes bibliographical references (page 182) and index
Also issued online
1. An introduction to the measurement of attitudes and attitude change -- 2. Essential preliminary questions -- 3. Selecting from among alternative approaches to collecting attitude information -- 4. Finding an existing measure -- 5. Developing your own measures: questionnaires -- 6. Developing your own measures: attitude rating scales -- 7. Developing your own measures: interviews -- 8. Developing your own measures: Written reports -- 9. Developing your own measures: observation procedures -- 10. Developing your own measures: sociometric instruments -- 11. Validity and reliability of attitude instruments -- 12. Summarizing, analysing and displaying the data -- Names and addresses of publishers of attitude measures
This book aims to develop basic skills in designing and using instruments for the measurement of attitudes and wherever possible, recommends procedures, rules of thumb and practical strategies for performing evaluation tasks related to the assessment of peoples' attitudes
Link Online version: Henerson, Marlene E. How to measure attitudes. 2nd ed. Newbury Park, Calif. : Sage Publications, ñ987, 1988 printing (OCoLC)568756283
Subject Attitude (Psychology) -- Testing
Attitudes Measurement
Alt Author Morris, Lynn Lyons, author
Fitz-Gibbon, Carol Taylor, author
University of California, Los Angeles. Center for the Study of Evaluation
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