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Author Zelizer, Viviana A. Rotman, author
Title Morals and markets : the development of life insurance in the United States / Viviana A. Rotman Zelizer
Imprint New Brunswick, U.S.A. : Transaction Books, 1983
 book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 Euro-Am Studies Lib  368.32 Z379 1983    AVAILABLE    30500100751471
 人文社會聯圖  HG8951 Z44 1983    AVAILABLE    30610020016390
Descript xiv, 208 pages : illustrations ; 23 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note Originally published: New York : Columbia University Press, 1979
Includes bibliographical references (pages 183-199) and index
1 Historical and Economic Background 1 -- 2 The Persistent Puzzle 9 -- 3 A Comparative Perspective 27 -- 4 The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death 41 -- 5 Life, Chance, and Destiny 67 -- 6 Marketing Life: Moral Persuasion and Business Enterprise 91 -- 7 The Life Insurance Agent: Problems in Occupational Prestige and Professionalization 119
Subject Life insurance -- United States -- History
Life insurance -- Social aspects -- United States -- History
Insurance, Life -- Social aspects -- United States
United States Life assurance, to 1979. Social aspects
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