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Author Pawlas, George E
Title The Administrator's Guide to School-Community Relations
Imprint Florence : Taylor & Francis Group, 2005
book jacket
Edition 2nd ed
Descript 1 online resource (335 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Cover -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgments -- About the Author -- Preface -- 1 Uncommon Ideas for Uncommon Principals -- Goodwill Ambassadors for the Schools -- Common Ideas to Put Your Plan in Action -- Getting Your School Identified and Noticed -- School Marquee -- School Profile Brochure -- Map of the School -- Welcoming Students-Orientations -- School Displays in Businesses -- Assisted Living/Senior Homes -- Evening Principal Office Hours -- Community Projects -- Real Estate Sales Meetings -- Gold Passes for Seniors -- Grandparents' Day -- Volunteers/Mentors -- Alumni Recognition-Wall of Fame -- Showcases of Accomplishments -- Birthday/Anniversary/History of the School -- Videos/CDs/DVDs of "A Year at" Your School -- School Mascot -- School Motto/Slogan -- Other Yearly Events -- Letters to the Editor -- Hotlines -- Web Sites/E-mail -- Summary -- Case Problem -- 2 The Need for a School-Community Relations Plan -- The Public Relations Function: Accountability -- School-Community Relations -- The Public School in the Modern Community -- Getting to Know the Local Community -- Other Educational Settings -- Principals Set the Tone for Accountability -- A Closing Thought -- Summary -- Case Problem -- References and Suggested Readings -- 3 Communicating With the School's Internal Publics -- Family Meetings -- Support Staff Personnel -- Getting Input from Support Personnel -- Getting to Know the Support Personnel -- Improving Communication Techniques -- Good Listening -- Business Cards -- Being Available and Visible -- Getting to Know the Teachers -- Meeting the Professional Needs of Family Members -- Meeting the Personal Needs of Family Members -- Recognition of Family Members -- February Picker-Upper -- Family Meeting Giveaways -- Golden Garbage Can Award -- Recognize Special Occasions
Beginning and Ending Year Gatherings -- Standardized Testing First Aid Kit -- Internal Publications -- New Staff Orientation Procedures -- Communication Helpers -- School Crisis Plans -- Substitute Teachers -- Other Ways to Recognize School Personnel -- Be Enthusiastic -- Communicating With Students -- First Impressions-Lasting Impressions -- Postcards -- Spend Time Where the Students Are -- Details…Details…Details -- Getting to Know All Students -- There May Be "Silver" on the Playground -- Positive/Negative Consequences -- Student Recognition -- Birthdays -- Be Enthusiastic and Positive -- Summary -- Case Problem -- Reference and Suggested Reading -- 4 Communicating With the School's External Publics -- What Do the External Publics Want to Know? -- Communicating With Parents -- Key Communicators -- Whom Do You Select to Be Key Communicators? -- Getting Parents Actively Involved at School -- Communicating With New Parents and Parents With Preschoolers -- School Tours and Visits -- Other Strategies -- Communicating With People Without School-Age Children -- How to Improve School-Community Relations With Minority Communities -- Other Sources Report School Effectiveness -- A Closing Thought -- Summary -- Case Problem -- References and Suggested Readings -- 5 Written Communications -- Eschew Obfuscation! -- Marquee or Sign Board -- Newsletters -- What to Include in a Newsletter -- Gathering Newsletter Story Ideas -- Publication Information -- Newsletter Distribution -- Newsletters on the School's Web Site -- The Length of the Newsletter -- Financial Resources to Support Newsletters -- Decisions, Decisions, Decisions -- Format -- Classroom Teacher Newsletter -- Where to Find Items of Interest -- Summary -- Case Problem -- Newsletter Software and Related Materials -- References and Suggested Readings -- 6 Effective Parent Involvement in Schools
Engaging More Parents -- Parent Conferences -- Scheduling Conferences With Student Involvement -- Getting Parents Focused on Key Questions to Ask -- Preparing Teachers for Parent-Student-Teacher Conferences -- Preparing for the Conference -- Preconference Planning -- Conference Day Preparations -- Conducting the Conference -- Principal Involvement in Parent Conferences -- The Overanxious Parent -- The Irate Parent -- The Critical Parent -- Odds and Ends -- Using the Internet to Boost Parent-Teacher Relationships -- Other Proven Parent Involvement Ideas -- A Closing Thought -- Summary -- Case Problem -- References and Suggested Readings -- 7 Working With the News Media -- Print News Media Representatives-What's Their Line? -- Story Ideas -- Reporters-Your Allies -- News Releases -- Use News Conferences -- Radio and Television Interviews -- Television Interviews -- Knowing the Importance of Style -- Using Gestures Effectively -- Using Your Voice Effectively -- Using Speech With Impact -- Maintaining Your Self-Awareness -- Public Affairs Talk Shows -- Public Service Announcements -- How to Use PSAs -- How to Write a PSA -- Dealing with Errors in Reported Stories -- Three Basic Elements for Positive Media Relationships -- Newspapers Report School Effectiveness -- A Closing Thought -- Summary -- Case Problem -- References and Suggested Readings -- 8 Mentors, Volunteers, and Other Community Supporters -- Mentors -- Volunteers -- The Principal's Role and Responsibilities -- The Teacher's Role and Responsibilities -- The Staff Volunteer Coordinator's Role and Responsibilities -- The Parent Volunteer Coordinator's Role and Responsibilities -- What Volunteers Can Do -- Ways Volunteers Can Help at the Secondary Level -- Eight Components of a Successful Volunteer Program -- Identify Needs -- Recruit Volunteers -- Interview Potential Volunteers
Match Needs With Abilities and Develop Schedules -- Train the Volunteers -- Stress Teamwork and Retention -- Show Appreciation and Recognition -- Evaluate and Make Adjustments -- Summary -- Case Problem -- References and Suggested Readings -- 9 Crisis Planning and Management -- Have a Plan -- Controlling the Crisis -- Communicating -- Dealing with the Aftermath -- Homeland Security Incident -- Schools as Emergency Shelters -- Summary -- Case Problem -- References and Suggested Readings -- 10 Assessing the Effectiveness of Your School- Community Relations Plan -- Citizen, Parent, and Student Groups of All Kinds -- Visits to and Use of the School by Parents and the Public -- Questionnaires, Direct Interviews, and Informal Opinion Surveys -- Parent-Teacher Meetings and Visits -- School Board Activities -- Use of the Community Power Structure -- Key Communicators -- Miscellaneous Techniques -- Communications Checklist -- Summary -- Case Problem -- References and Suggested Readings -- 11 Future Focus -- Marketing Your School: Flaunt What You Do Best! -- Reaching All Audiences With a Variety of Methods -- Establish a Key Communicator Program -- Summary -- References and Suggested Readings
This large collection of handy ideas features easy-to-use tools, comprehensive checklists, and sets of "Do's and Don'ts" advisories. It provides guidelines on how to conduct effective parent conferences, suggestions on how to recruit and work with volunteers, and other useful tips to help bring your school and your community closer together
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Pawlas, George E. The Administrator's Guide to School-Community Relations Florence : Taylor & Francis Group,c2005 9781596670051
Subject Community and school -- United States.;School principals -- United States.;Educational leadership -- United States
Electronic books
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