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Author Adubato, Steve
Title What Were They Thinking? : Crisis Communication: The Good, the Bad, and the Totally Clueless
Imprint Piscataway : Rutgers University Press, 2008
©2008
book jacket
Edition 1st ed
Descript 1 online resource (263 pages)
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computer c rdamedia
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Note Intro -- Contents -- Acknowledgments -- Introduction -- Johnson & Johnson's Tylenol Scare: Getting It Right -- The Exxon Valdez Oil Tanker Spill: The Invisible and Clueless CEO -- The New York Knicks: Know When to Fold 'Em -- Chaos in a West Virginia Coal Mine: "They're Alive!" -- The Church's Pedophilia Scandal: Skeletons in the Closet -- Dick Cheney: Misfiring Under Pressure -- The Glen Ridge Rape Case: "Stand by Our Boys" -- The Death of Pat Tillman: The Cover-up Is Always Worse -- Rudy Giuliani: A Tale of Two Leaders -- Christie Whitman and the EPA: Coming Clean on Ground Zero -- Prudential's Terror Threat: The "Rock" Gets It Right -- Virginia Tech: A Deadly Delay? -- Don Imus: "I Can't Get Anywhere with You People" -- Jon Corzine: Getting It Right . . . And Getting It Wrong -- Jet Blue Airways: A Late-night Disaster -- The O'Reilly "Factor": Knowing When to Shut Up -- Taco Bell's E. Coli Scare: When Good Intentions Aren't Enough -- The New York Times: Covering Up for Jayson Blair -- The Duke "Rape" Case: A Rush to Injustice -- Alberto Gonzales: Paying the Price for Playing with Words -- NFL Boss Roger Goodell: Scoring Big Points Under Pressure -- FEMA Fails during Katrina: Talk About "Clueless" -- Notes -- About the Author
In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Adubato, Steve What Were They Thinking? : Crisis Communication: The Good, the Bad, and the Totally Clueless Piscataway : Rutgers University Press,c2008 9780813543611
Subject Crisis management -- United States -- Case studies.;Public relations -- United States -- Case studies.;Communication
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