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Author Adubato, Steve
Title What Were They Thinking? : Crisis Communication: The Good, the Bad, and the Totally Clueless
Imprint Piscataway : Rutgers University Press, 2008
book jacket
Edition 1st ed
Descript 1 online resource (263 pages)
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Note Intro -- Contents -- Acknowledgments -- Introduction -- Johnson & Johnson's Tylenol Scare: Getting It Right -- The Exxon Valdez Oil Tanker Spill: The Invisible and Clueless CEO -- The New York Knicks: Know When to Fold 'Em -- Chaos in a West Virginia Coal Mine: "They're Alive!" -- The Church's Pedophilia Scandal: Skeletons in the Closet -- Dick Cheney: Misfiring Under Pressure -- The Glen Ridge Rape Case: "Stand by Our Boys" -- The Death of Pat Tillman: The Cover-up Is Always Worse -- Rudy Giuliani: A Tale of Two Leaders -- Christie Whitman and the EPA: Coming Clean on Ground Zero -- Prudential's Terror Threat: The "Rock" Gets It Right -- Virginia Tech: A Deadly Delay? -- Don Imus: "I Can't Get Anywhere with You People" -- Jon Corzine: Getting It Right . . . And Getting It Wrong -- Jet Blue Airways: A Late-night Disaster -- The O'Reilly "Factor": Knowing When to Shut Up -- Taco Bell's E. Coli Scare: When Good Intentions Aren't Enough -- The New York Times: Covering Up for Jayson Blair -- The Duke "Rape" Case: A Rush to Injustice -- Alberto Gonzales: Paying the Price for Playing with Words -- NFL Boss Roger Goodell: Scoring Big Points Under Pressure -- FEMA Fails during Katrina: Talk About "Clueless" -- Notes -- About the Author
In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Adubato, Steve What Were They Thinking? : Crisis Communication: The Good, the Bad, and the Totally Clueless Piscataway : Rutgers University Press,c2008 9780813543611
Subject Crisis management -- United States -- Case studies.;Public relations -- United States -- Case studies.;Communication
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