| Descript |
1 online resource (ix, 236 pages) : illustrations, digital ; 24 cm |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
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text file PDF rda |
| Note |
1. Introduction -- 2. Current Business Environment -- 3. Historical Perspective on Doing Business in Ghana -- 4. Cultural Issues Affecting Business Activity in Ghana -- 5. The Political Climate and Entrepreneurship -- 6. The Economic Climate of Ghana -- 7. Establishing Business in Ghana -- 8. T Commercialization and the Marketing Process -- 9. Speculations on Future Trends and Conclusions -- Appendices |
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This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society. It offers insight for entrepreneurs into the region's markets based on GDP growth, political and governmental systems, relationships with investors, and other factors. Considered a beacon of hope for Africa, Ghana is a country with a competitive labor force, stable political environment, and lots of economic opportunities for new business ventures. This book will offer academics a good understanding of the major issues affecting business development in Ghana, and inform students, scholars, managers, and leaders on the paths necessary to pursue launching a product or service in Africa |
| Host Item |
Springer eBooks
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| Subject |
Corporate culture -- Ghana
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Marketing -- Ghana
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New business enterprises -- Ghana
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Ghana -- Economic conditions -- 1979-
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Business and Management
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Emerging Markets/Globalization
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Start-Ups/Venture Capital
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International Economics
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Supply Chain Management
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| Alt Author |
King, Domfeh Obed, author
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SpringerLink (Online service)
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