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Author Wicke, Jennifer, author
Title Advertising fictions : literature, advertisement & social reading / Jennifer Wicke
Imprint New York : Columbia University Press, 1988
book jacket
 Euro-Am Studies Lib 2F  820.9355 D555 1988    AVAILABLE    30500100430332
Descript 193 pages : illustrations ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series The Social foundations of aesthetic forms series
Social foundations of aesthetic forms series
Note Includes bibliographical references (pages 183-187) and index
Wicke's argument in this provocative and adventurous literary criticism book is that the growth of advertising was crucial to the emergence of the novel as a powerful social institution. Placing several works and authors - Charles Dickens, Henry James, and James Joyce, (as well as U.S. showman Phineas T. Barnum) - from three different national cultures, within the new social lexicon of advertising, she explores the confluence between advertising and the novel. Her original analysis, is that advertising was able to take on the status of mass literature enforcing its own codes of social reading and that the novel relied on the conditions of advertising to permit it to become the major literary form of the nineteenth century
Subject Dickens, Charles, 1812-1870 -- Knowledge -- Commerce
James, Henry, 1843-1916 -- Knowledge -- Commerce
Joyce, James, 1882-1941. Ulysses
English literature -- History and criticism
American literature -- History and criticism
Advertising in literature
Advertising -- Books -- History
Literature publishing -- English-speaking countries
Advertising -- English-speaking countries
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