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Author Jenner, Mareike, author
Title Netflix and the re-invention of television / by Mareike Jenner
Imprint Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018
book jacket
Descript 1 online resource (viii, 299 pages) : digital ; 24 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Note 1. Introduction -- Part I: Controlling Television: TV's Ancillary Technologies -- 2. Introduction: Control, Power, Television -- 3. Managing Choice, Negotiating Power: Remote Controls -- 4. New Regimes of Control: Television as Convergence Medium -- 5. Digital Television and Control -- Part II: Binge-Watching and the Re-invention of Control -- 6. Introduction: Binge-watching Netflix -- 7. Scheduling the Binge -- 8. 'Quality', 'Popular' and the Netflix Brand: Negotiating Taste -- 9. Netflix Marketing: the Binge and Diversity -- Part III: Netflix and the Re-invention of Transnational Broadcasting -- 10. Introduction: Netflix as Transnational Broadcaster -- 11. The Transnational, the National, and Television -- 12. The Transnational and Domestication: Netflix Texts -- 13. The Netflix Audience -- 14. Conclusion
This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television's existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix's position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix's iteration of giving control to the viewers. By focusing on Netflix's relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix's role within the processes of TV IV
Host Item Springer eBooks
Subject Netflix (Firm)
Television broadcasting -- Technological innovations -- United States
Streaming video -- United States
Cultural and Media Studies
Film and Television Studies
Digital/New Media
Alt Author SpringerLink (Online service)
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