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Author Randall, Robert
Title Creating value with customers
Imprint Bradford : Emerald Publishing Limited, 2006
book jacket
Descript 1 online resource (69 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Cover -- Table of contents -- Editor's letter -- The practice of co-creating unique value with customers: an interview with C.K. Prahalad -- The customer-led bank: converting customers from defectors into fans -- Gaining 3-D customer insight to drive profitable growth -- How technology-driven business strategy can spur innovation and growth -- Profiting from evidence-based management -- Measuring the value of human capital investments: the SAP case -- The strategist's bookshelf -- CEO advisory -- Quick takes
The four articles in this e-book suggest that companies need to learn to: 1)Adopt the revolutionary thinking involved in co-creating unique value with customers, 2) Develop unique value propositions based on six new imperatives for nurturing customer relationships, 3) Use new tools to explore the discrepancy between what customers say and what they do, and 4) Monitor market and customer opportunities and continuously update their technology strategy
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Randall, Robert Creating value with customers Bradford : Emerald Publishing Limited,c2006 9781845449445
Subject Customer services.;Selling
Electronic books
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