Record:   Prev Next
Title The SAGE handbook of media processes and effects / edited by Robin L. Nabi, Mary Beth Oliver
Imprint Los Angeles ; London : SAGE, ©2009
book jacket
 RCHSS Library  P94 S24 2009    DUE 06-19-23    30560400690092
Descript 643 pages : illustrations ; 27 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note Includes bibliographical references and indexes
Introduction / Robin L. Nabi and Mary Beth Oliver -- Part I: Conceptual and methodological issues -- 1. A retrospective and prospective look at media effects / Jennings Bryant and Dolf Zillmann -- 2. Conceptualizing the audience / W. James Potter -- 3. Quantitative methods and causal inference in media effects research / Itzhak Yanovitzky and Kathryn Greene -- 4. Qualitative methods / Thomas R. Lindlof -- Part II: Society, politics, and culture -- 5. Cultivation analysis and media effects / Michael Morgan -- 6. Framing and agenda setting / Dhavan V. Shah [and others] -- 7. The influence of presumed media influence : origins and implications of the third-person perception / Nurit Tal-Or, Yariv Tsfati, and Albert C. Gunther -- 8. News and politics / Vincent Price and Lauren Feldman -- 9. Media effects and cultural studies : a contentious relationship / Toby Miller -- Part III: Message selection and processing -- 10. Uses and gratifications : an evolving perspective of media effects / Alan M. Rubin -- 11. Entertainment / Mary Beth Oliver -- 12. Current research in media priming / David R. Roskos-Ewoldsen and Beverly Roskos-Ewoldsen -- 13. The limited capacity model of motivated mediated message processing / Annie Lang -- 14. Emotion and media effects / Robin L. Nabi -- 15. Mediated relationships and media effects : parasocial interaction and identification / Jonathan Cohen -- 16. Individual differences in media effects / Marina Krcmar -- 17. Media use and the social environment / Daniel G. McDonald --
Part IV: Persuasion and learning -- 18. Theories of persuasion / Daniel J. O'Keefe -- 19. Social cognitive theory and media effects / Frank Pajares [and others] --- 20. Emerging issues in advertising research / L.J. Shrum, Tina M. Lowery, and Yuping Liu -- 21. Media effects and population health / K. Viswanath, Sherrie Flynt Wallington, and Kelly D. Blake -- 22. Educational television / Marie-Louise Mares -- 23. Media literacy / W. James Potter and Sahara Byrne -- Part V: Content and audiences -- 24. Violent media effects / Brad J. Bushman, L. Rowell Huesmann, and Jodi L. Whitaker -- 25. Racial/ethnic stereotyping and the media / Dana E. Mastro -- 26. Media and the body / Kristen Harrison -- 27. Media and sexuality / Jane D. Brown -- 28. Perceptions of media realism and reality TV / Alice E. Hall -- 29. The effects of viewing televised sports / Arthur A. Raney -- 30. Digital games / Peter Vorderer and Ute Ritterfeld -- 31. Children and adolescents : distinctive audiences of media content / Barbara J. Wilson and Kristin L. Drogos -- Part VI: Medium issues -- 32. Diffusion of innovations : theoretical extensions / Ronald E. Rice -- 33. Displacement effects / Jennings Bryant and Wes Fondren -- 34. Medium theory : an alternative to the dominant paradigm of media effects / Joshua Meyrowitz -- 35. The evolution of media system dependency theory / Sandra J. Ball-Rokeach and Joo-Young Jung -- 36. Media effects 2.0 : social and psychological effects of communication technologies / S. Shyam Sundar -- 37. The study of media effects in the era of Internet communication / Miriam J. Metzger
The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts
In light of this importance-as well as the rapid changes in the media environment that have occurred during the past 20 years-this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead
COVERAGE Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects
Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts
Part IV reflects a dominant trend in the media effects literature-that of persuasion and learning-and traces related theoretical perspectives through the various contexts in which media may have such effects
Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts
Part VI highlights a concern central and unique to the communication discipline-message medium-and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think
Subject Mass media -- Influence
Mass media -- Influence -- Research -- Methodology
Mass media -- Social aspects
Mass media -- Psychological aspects
05.30 mass communication and mass media: general. bcl
Mass media -- Influence. fast (OCoLC)fst01011251
Mass media -- Psychological aspects. fast (OCoLC)fst01011284
Mass media -- Social aspects. fast (OCoLC)fst01011303
Informationsverarbeitung gnd
Massenmedien gnd
Medienwirkungsforschung gnd
Wirkung gnd
Wirkungsanalyse gnd
Massamedia. gtt
Beïnvloeding. gtt
Sociale aspecten. gtt
Psychologische aspecten. gtt
Mass media -- Influence. nli
Mass media -- Influence -- Research -- Methodology. nli
Mass media -- Social aspects. nli
Mass media -- Psychological aspects. nli
Massmedia -- psykologiska aspekter. sao
Massmedia -- sociala aspekter. sao
Massmedia -- influenser. sao
mass media
Mass Media
Textbooks (form) (NL-LeOCL)088143252 gtt
Alt Author Nabi, Robin L
Oliver, Mary Beth
Alt Title Media processes and effects
Record:   Prev Next