| Descript |
643 pages : illustrations ; 27 cm |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Note |
Includes bibliographical references and indexes |
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Introduction / Robin L. Nabi and Mary Beth Oliver -- Part I: Conceptual and methodological issues -- 1. A retrospective and prospective look at media effects / Jennings Bryant and Dolf Zillmann -- 2. Conceptualizing the audience / W. James Potter -- 3. Quantitative methods and causal inference in media effects research / Itzhak Yanovitzky and Kathryn Greene -- 4. Qualitative methods / Thomas R. Lindlof -- Part II: Society, politics, and culture -- 5. Cultivation analysis and media effects / Michael Morgan -- 6. Framing and agenda setting / Dhavan V. Shah [and others] -- 7. The influence of presumed media influence : origins and implications of the third-person perception / Nurit Tal-Or, Yariv Tsfati, and Albert C. Gunther -- 8. News and politics / Vincent Price and Lauren Feldman -- 9. Media effects and cultural studies : a contentious relationship / Toby Miller -- Part III: Message selection and processing -- 10. Uses and gratifications : an evolving perspective of media effects / Alan M. Rubin -- 11. Entertainment / Mary Beth Oliver -- 12. Current research in media priming / David R. Roskos-Ewoldsen and Beverly Roskos-Ewoldsen -- 13. The limited capacity model of motivated mediated message processing / Annie Lang -- 14. Emotion and media effects / Robin L. Nabi -- 15. Mediated relationships and media effects : parasocial interaction and identification / Jonathan Cohen -- 16. Individual differences in media effects / Marina Krcmar -- 17. Media use and the social environment / Daniel G. McDonald -- |
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Part IV: Persuasion and learning -- 18. Theories of persuasion / Daniel J. O'Keefe -- 19. Social cognitive theory and media effects / Frank Pajares [and others] --- 20. Emerging issues in advertising research / L.J. Shrum, Tina M. Lowery, and Yuping Liu -- 21. Media effects and population health / K. Viswanath, Sherrie Flynt Wallington, and Kelly D. Blake -- 22. Educational television / Marie-Louise Mares -- 23. Media literacy / W. James Potter and Sahara Byrne -- Part V: Content and audiences -- 24. Violent media effects / Brad J. Bushman, L. Rowell Huesmann, and Jodi L. Whitaker -- 25. Racial/ethnic stereotyping and the media / Dana E. Mastro -- 26. Media and the body / Kristen Harrison -- 27. Media and sexuality / Jane D. Brown -- 28. Perceptions of media realism and reality TV / Alice E. Hall -- 29. The effects of viewing televised sports / Arthur A. Raney -- 30. Digital games / Peter Vorderer and Ute Ritterfeld -- 31. Children and adolescents : distinctive audiences of media content / Barbara J. Wilson and Kristin L. Drogos -- Part VI: Medium issues -- 32. Diffusion of innovations : theoretical extensions / Ronald E. Rice -- 33. Displacement effects / Jennings Bryant and Wes Fondren -- 34. Medium theory : an alternative to the dominant paradigm of media effects / Joshua Meyrowitz -- 35. The evolution of media system dependency theory / Sandra J. Ball-Rokeach and Joo-Young Jung -- 36. Media effects 2.0 : social and psychological effects of communication technologies / S. Shyam Sundar -- 37. The study of media effects in the era of Internet communication / Miriam J. Metzger |
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The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts |
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In light of this importance-as well as the rapid changes in the media environment that have occurred during the past 20 years-this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead |
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COVERAGE Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects |
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Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research |
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Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts |
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Part IV reflects a dominant trend in the media effects literature-that of persuasion and learning-and traces related theoretical perspectives through the various contexts in which media may have such effects |
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Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts |
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Part VI highlights a concern central and unique to the communication discipline-message medium-and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think |
| Subject |
Mass media -- Influence
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Mass media -- Influence -- Research -- Methodology
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Mass media -- Social aspects
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Mass media -- Psychological aspects
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05.30 mass communication and mass media: general. bcl
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Mass media -- Influence.
fast (OCoLC)fst01011251
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Mass media -- Psychological aspects. fast (OCoLC)fst01011284
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Mass media -- Social aspects. fast (OCoLC)fst01011303
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Informationsverarbeitung gnd
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Massenmedien gnd
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Medienwirkungsforschung gnd
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Wirkung gnd
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Wirkungsanalyse gnd
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Massamedia. gtt
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Beïnvloeding. gtt
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Sociale aspecten. gtt
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Psychologische aspecten. gtt
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Mass media -- Influence.
nli
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Mass media -- Influence -- Research -- Methodology.
nli
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Mass media -- Social aspects. nli
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Mass media -- Psychological aspects. nli
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Massmedia -- psykologiska aspekter.
sao
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Massmedia -- sociala aspekter.
sao
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Massmedia -- influenser.
sao
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massamedia
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mass media
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onderzoek
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research
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methodologie
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methodology
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sociologie
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sociology
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psychologie
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psychology
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handboeken
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handbooks
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invloeden
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influences
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Mass Media
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Massamedia
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Aufsatzsammlung
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Textbooks (form) (NL-LeOCL)088143252 gtt
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| Alt Author |
Nabi, Robin L
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Oliver, Mary Beth
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| Alt Title |
Media processes and effects |
