| Descript |
xi, 266 p. : ill |
| Note |
Includes bibliographical references and indexes |
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Part I The background -- Introduction / Gloria Moss -- Part II Profiting from diversity -- Diversity, innovation, and corporate strategy / Alan H. David -- Eastward enlargement, cultural and national identity, and diversity in the European Union / Heather Skinner and Krzysztof Kubacki -- Knowledge management and the positive impact of a collectivist culture / Gloria Moss, Krzysztof Kubacki, Marion Hersh, and Rod Gunn -- Gender-based motives for purchasing fair trade products in France / Florence de Ferran -- Women managers in Latvia: a universal footprint for the future? / Gloria Moss, David Farnham, and Caryn Cook -- Variety is the spice of life: how design diversity canenhance profitability / Gloria Moss -- Part III Obstacles to diversity initiatives -- Embedding diversity: the obstacles faced by equallity and diversity specialists / Alison Preece -- Design diversity: the organisational obstacles / Gloria Moss -- Obstacles to greater design diversity: gender and webdesign software / Gabor Horvath, Gloria Moss, Rod Gunn and Eszter Vass -- Tackling ageismin employment: age the final frontierof discrimination? / David Farnham -- Disabled people and employment: barriers to potential solutions / Marion Hersh -- Barriers to diversity: the case of advertising creatives / Jim Blythe |
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Electronic reproduction. Basingstoke, England : Palgrave Macmillan, 2010. Mode of access:World Wide Web. System requirements: Web browser. Title from title screen (viewed on July 14, 2010). Access may be restricted to users at subscribing institutions |
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Frequent reference is made to the importance of workplace diversity but the remarkable and specific benefits it can bring to organizations are often overlooked. Equally, reference is rarely made to the problemsof introducing it into a workplace even though these may prevent it taking root in an organisation. These are major oversights which make it difficult for organizations to present thecase for diversity and take steps to ensure its effective introduction. Written by experts in the field this book fills these gaps by showing how national culture, genderand personality can impact onteamwork, management style, design and marketing preferences. It recommends a strategic approach tothe implementation of diversity and offers solutions that can be delivered to match customer preferences. As well as discussing these specific benefits, the book alerts readers to the many obstacles that can impede its introduction |
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Palgrave |
| Link |
Original 9780230516168
0230516165
(DLC) 2009044535 (OCoLC)243548862
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| Subject |
Diversity in the workplace -- Economic aspects
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Corporate culture
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Multiculturalism
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Diversity Management. swd
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Business / Management
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| Alt Author |
Moss, Gloria
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Palgrave Connect (Online service)
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