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作者 Academy of Marketing Science. Annual Conference (5th : 1981 : Miami Beach, Florida)
書名 The 1980's : a decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference / edited by Venkatakrishna V. Bellur
出版項 Cham : Springer International Publishing : Imprint: Springer, 2015
國際標準書號 9783319169767 (electronic bk.)
9783319169750 (paper)
國際標準號碼 10.1007/978-3-319-16976-7 doi
book jacket
說明 1 online resource (xviii, 345 pages) : illustrations, digital ; 24 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
系列 Developments in marketing science, 2363-6165
Developments in marketing science: proceedings of the academy of marketing science
附註 Preface -- Foreword -- Channels of Distribution -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Profit and Health Services Marketing -- Promotions -- Public Policy -- Quantitative Marketing -- Research in Progress -- Miscellaneous
This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy's fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Host Item Springer eBooks
主題 Marketing -- United States -- Congresses
Economics/Management Science
Marketing
Business Strategy/Leadership
Sales/Distribution/Call Center/Customer Service
Alt Author Bellur, Venkatakrishna V., editor
SpringerLink (Online service)
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