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作者 Li, Honglei
書名 An empirical exploration of virtual community participation: The interpersonal relationship perspective
國際標準書號 9780549177654
book jacket
說明 189 p
附註 Source: Dissertation Abstracts International, Volume: 68-08, Section: A, page: 3482
Adviser: Siu King Vincent Lai
Thesis (Ph.D.)--The Chinese University of Hong Kong (Hong Kong), 2006
Virtual communities (VCs) have emerged as one of the most popular Internet services during the last decade and have been effective tools in knowledge management, customer relationship management, and other business related functions. The growth of VCs is crucial to VC operation, which mainly depends on the members and their participation. Only after the aggregation of a critical mass of members can VCs accumulate invaluable information and diversity to generate revenue for the VC organizers. Thus, understanding of VC participation is of importance to VC organizers. Although VC participation has been explored from diverse perspectives, few studies can offer a comprehensive theoretical framework to explain why people participate in VCs
This dissertation contributes to virtual community research by proposing and empirically validating an exploratory theoretical framework from the interpersonal relationship perspective using two interpersonal behavior theories---the Triandis interpersonal behavior model and FIRO (Fundamental Interpersonal Relationship Orientation) to explain two types of VC participation---BOI (Behavior to Obtain Information) and BGI (Behavior to Give Information). Data was collected in three representative Chinese VCs. Data analysis results showed that the two interpersonal relationship theories are effective in explaining VC participation. Specifically, 53% of the variance of BOI and 41% of the variance of BGI are explained by the Triandis model. VC participation habit is found to have the largest positive effect on BOI and BGI. BOI also has a positive effect on BGI. The conclusion from the FIRO theory is that the three dimensions of FIRO---inclusion, control, and affection---constructed in two directions, wanted and expressed, significantly influence VC participation. Wanted and expressed inclusion have positive effects on both BOI and BGI; expressed control has a positive effect on BGI, and wanted control has a positive effect on both BOI and BGI; and expressed affection has a positive effect on BGI, and wanted affection has a positive effect on both BOI and BGI
These results have implications for VC organizers as well as VC researchers. For researchers, the interpersonal relationship perspective of VC participation not only offers a comprehensive theoretical framework but also opens a new perspective for future research
School code: 1307
Host Item Dissertation Abstracts International 68-08A
主題 Business Administration, Marketing
Business Administration, Management
Information Science
0338
0454
0723
Alt Author The Chinese University of Hong Kong (Hong Kong)
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