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作者 Carmen, Az
書名 Recruiting Native American college students: "Why don't they just show up from their high schools like other students do?"
國際標準書號 9780542766558
book jacket
說明 104 p
附註 Source: Dissertation Abstracts International, Volume: 67-07, Section: A, page: 2401
Adviser: Diane Dunlap
Thesis (Ed.D.)--University of Oregon, 2006
There is a college graduation gap between majority population students, and African-American, Hispanic, or Native American students. One of the core reasons for a low graduation rate is an initial low recruitment rate. If students cannot be recruited to colleges, they can't be retained, and they can't graduate
In this study, I looked at current recruitment models and how they are used in the state of Oregon to recruit Native Americans. The purpose of this study was to document and analyze the experiences and perceptions of Native American students and Native American recruiters about existing recruitment methods used in US higher education
Most institutions of higher education currently use some version of the enrollment "funnel" model, combined with some variation of Kotler's marketing model (Kotler, 1999, Ihlenfeldt, 1980; Dolence, 1998; Kramer, 2003). Unfortunately, this process does not work well with minority populations. There is little extant research on what does work well
The research design was an interview study of Native American students and Native American recruiters in Oregon. Sixteen students and recruiters were selected through a purposive sampling procedure. The shortest interview was an hour and forty five minutes; the longest interview was four and one half hours. Interviews were transcribed and grounded theory was used in coding
There were several key findings. Native American students have a bias against the majority culture, and they prefer an institution with a Native American recruiter. Both recruiters and students saw their relationship as lasting longer than the traditional recruiting timeframe. Recruiters ended up working in retention regardless of whether their job description includes retention as a responsibility. Native American recruiters are expected to use a majority model overlay for recruiting Native American students, yet every recruiter stated firmly that this model does not work for Native Americans. A reflexive relational model of recruitment for Native American students was developed
If an institution of higher education is serious about recruiting Native American students, it has to use a different model than the "one size fits all" model of recruitment. Success is possible, but not using the old methods
School code: 0171
DDC
Host Item Dissertation Abstracts International 67-07A
主題 Education, Bilingual and Multicultural
Education, Administration
Education, Adult and Continuing
Native American Studies
0282
0514
0516
0740
Alt Author University of Oregon
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