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作者 Cartaya, Erin
書名 Like, share, or continue shopping: Branding identity and consumerizing online literacy
國際標準書號 9781124633534
book jacket
說明 64 p
附註 Source: Masters Abstracts International, Volume: 49-05, page: 2854
Adviser: Robert Dornsife
Thesis (M.A.)--Creighton University, 2011
The Internet today presents information consumable as a tangible good that is often used in exchange for something else. Technology eases our access to literacy while redefining it, making literacy a product aimed at consumers on a broader basis. No longer is literacy being defined by the limitations of academia. What was once considered a measurement of education and knowledge is now how easily we can access information needed, whether it be for academic purposes or social. Looking at literacy from a sociocultural perspective allows us to see how information is consumed, and how the influence of consumerism affects our idea of literacy. Because technology is everywhere and because it presents us with literacy events multiple times a day, the consumer-centered Internet and online branding have a similar impact on literature and literacy as it does in our lives
School code: 0339
Host Item Masters Abstracts International 49-05
主題 Business Administration, Marketing
Literature, General
Mass Communications
Alt Author Creighton University. English
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