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作者 Hoffmann, Nicolas, 1983-
書名 Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen
出版項 Frankfurt am Main, Germany : PL Academic Research, 2013
©2013
國際標準書號 9783631638804
9783653035155 (e-book)
說明 1 online resource (297 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
系列 Forschungsergebnisse der Wirtschaftsuniversität Wien, 1613-3056 ; Band 61
Forschungsergebnisse der Wirtschaftsuniversität Wien ; Bd. 61
附註 Includes bibliographical references and indexes
Description based on print version record
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries
鏈接 Print version: Hoffmann, Nicolas, 1983- Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs. Frankfurt am Main, Germany : PL Academic Research, c2013 291 pages Forschungsergebnisse der Wirtschaftsuniversität Wien ; Band 61. 1613-3056 9783631638804 2013037452
主題 Customer loyalty
Consumer satisfaction
Retail trade
Electronic books
Alt Author Platen, Atelier
Wirtschaftsuniversität Wien
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