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作者 Lefebvre, R. Craig, 1959-
書名 Social marketing and social change [electronic resource] : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre
出版項 San Francisco, Calif. : Jossey-Bass, c2013
國際標準書號 9780470936849 (pbk.)
9781118221501 (e-book)
版本 1st ed
說明 xxiii, 564 p. : col. ill
附註 Includes bibliographical references and index
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries
主題 Medical care -- Marketing
Health promotion
Social change
Social marketing
Electronic books. local
Alt Author ebrary, Inc
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