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作者 Perttula, Jill
書名 National museums as 'emporia of pleasure': Marketing and exhibition in Canadian federal museums
國際標準書號 9780494368138
book jacket
說明 153 p
附註 Source: Masters Abstracts International, Volume: 46-05, page: 2348
Thesis (M.A.)--Carleton University (Canada), 2008
This thesis examines some of the critical literature emerging from the New Museology in an effort to analyze the impact of marketing in the Canadian national museum. The process of marketing in national museum exhibitions is analyzed through two case studies in the National Capital Region: The National Gallery of Canada's Emily, a survey of the work of Emily Carr, and the Canadian Museum of Civilization's Lace-Up an exhibition devoted to ice skating. Structuralist Marxist theorist Louis Althusser's concept of interpellation is used as a theoretical model to demonstrate that national museum marketing constructs viewers as subjects of the state. My emphasis on marketing draws on but also extends recent critical approaches to the study of the museum or New Museology. This study argues that marketing (including advertising and promotional merchandise) is an important concern for the national museum: as such, the marketing apparatus affects the ways in which the museum defines its mission and the visitor's experience of the museum. Marketing procedures such as modes of advertising, exhibition pamphlets, retailing, website application and museum membership are discussed in detail to elucidate the power that marketing maintains within the Canadian national museum
School code: 0040
Host Item Masters Abstracts International 46-05
主題 Business Administration, Marketing
Art History
Alt Author Carleton University (Canada)
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