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作者 Lees-Marshment, Jennifer, author
書名 Political marketing : principles and applications / Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte
出版項 London ; New York : Routledge, Taylor & Francis Group, 2019
© 2019
國際標準書號 9780815353201
9780815353225 (pbk.)
book jacket
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 近史所郭廷以圖書館  324.73 L487 2019    到期 09-04-21    30550100661808
版本 Third edition, Revised edition
說明 xviii, 266 pages : illustrations ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
附註 "Second edition published by Routledge 2014"--T.p. verso
Includes bibliographical references and index
主題 Campaign management
Political campaigns
Marketing -- Political aspects
Alt Author Conley, Brian, author
Elder, Edward, author
Pettitt, Robin T., author
Raynauld, Vincent 1982- author
Turcotte, André, author
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