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書名 Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors
出版項 Armonk, N.Y. : M.E. Sharpe, c2009
國際標準書號 9780765623577 (alk. paper)
0765623579 (alk. paper)
說明 xxi, 424 p. : ill
附註 "Society for Consumer Psychology"--Cover
Includes bibliographical references and indexes
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
主題 Relationship marketing
Brand choice
Branding (Marketing)
Customer relations
Electronic books
Alt Author MacInnis, Deborah J
Park, C. Whan
Priester, Joseph W
Society for Consumer Psychology
ProQuest (Firm)
記錄 1 之 3
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