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書名 Research in media promotion / edited by Susan Tyler Eastman
出版項 Mahwah, N.J. ; London : Lawrence Erlbaum Associates, Publishers, 2000
國際標準書號 080583382X
book jacket
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 人文社會聯圖  PN1992.8.A32 R47 2000    在架上    30610020082350
說明 xiii, 365 p. : ill. ; 24 cm
系列 LEA's communication series
附註 A collection of 11 original studies
Includes bibliographical references and indexes
主題 Advertising -- Television programs -- United States
Alt Author Eastman, Susan Tyler
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