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書名 Testimonial advertising in the American marketplace [electronic resource] : emulation, identity, community / edited by Marlis Schweitzerand Marina Moskowitz
出版項 New York : Palgrave Macmillan, 2009
國際標準書號 9780230101715
國際標準號碼 10.1057/9780230101715 doi
book jacket
版本 1st ed
說明 viii, 240 p. : ill. ; 22 cm
附註 Includes bibliographical references and index
Introduction / Marina Moskowitz and Marlis Schweitzer -- Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsyin Britain / Stephen B. Johnson -- 'The Testifying Subject': Reliability in Nineteenth-Century Marketing, Science, and Law / Mike Pettit -- 'After a season of war': Sharing Horticultural Success in the Reconstruction-Ear Landscape / Marina Moskowitz -- 'The Ten Year Club': Artificial Limbs and Testimonials in the Early Twentieth Century / Edward Slavishak -- 'The Mad Search for Beauty': Actresses, Cosmetics, and the Middle-Class Market / Marlis Schweitzer -- 'I am Kay and I Prefer Modern': Bridal Testimonials and the Rise of Consumer Rites, 1920s-1950s / Vicki Howard -- 'Dear Friend': Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894-1944 / Dominique Padurano -- 'For Us, By Us': Hip Hop Fashion, Commodity Blackness andthe Culture of Emulation / Mary Rizzo
Electronic reproduction. Basingstoke, England : Palgrave Macmillan, 2010. Mode of access:World Wide Web. System requirements: Web browser. Title from title screen (viewed on Apr. 12, 2010). Access may be restricted to users at subscribing institutions
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community,celebrity, and the consumption of brand-name goods and services
鏈接 Original 0230615600 9780230615601 (DLC) 2009021748 (OCoLC)369141623
主題 Advertising -- United States -- History
Advertising -- United States -- Psychological aspects
Electronic books. local
Alt Author Schweitzer, Marlis
Moskowitz, Marina, 1968-
Palgrave Connect (Online service)
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