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作者 Bar-Gill, Oren
書名 Seduction by contract [electronic resource] : law, economics, and psychology in consumer markets / Oren Bar-Gill
出版項 Oxford : Oxford University Press, 2012
國際標準書號 9780191751660 (ebook)
9780199663361 (Print version)
book jacket
說明 1 online resource : ill
附註 Includes bibliographical references and index
'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure
Description based on online resource; title from PDF title page (viewed on Aug. 24, 2012)
主題 Consumer contracts
Marketing
Consumers -- Attitudes
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