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書名 Brand.new
出版項 London : V & A Publications, 2000
國際標準書號 1851773231
9781851773237
185177324X
9781851773244
book jacket
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 歐美所圖書館3F西文書區  658.827 B7332 2000    在架上  -  30500101352535
說明 224 pages : illustrations (chiefly color) ; 30 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
附註 Edited by: Jane Pavitt
Includes bibliographical references and index
Edited by: Jane Pavitt
2. Ties That Bind: Brands, Consumers and Businesses / Patrick Barwise, Andrea Dunham and Mark Ritson. Why do we buy counterfeits? / Kent Grayson -- Consumer proactivity / Mark Ritson -- Japanese High-School girl brand / Sharon Kinsella -- At home with the Joneses / Jane Pavitt
3. All the World's a Stage: the Spaces of Shopping / Aaron Betsky. Packaging petroleum / Helen Jones -- From object to experience / Guy Julier -- Great mall of the people / Andrew Bolton -- Supermarket futures / Rachel Bowlby
4. Branding the individual / Jane Pavitt. Moving things / Celia Lury -- Thinking with things / Celia Lury -- Hello Kitty / Gareth Williams -- Brand not-so-new / Alison Clarke
1. In Goods We Trust. Signature value / Paola Antonell -- A brand new Britain / Jonathan Woodham -- Branding=distinctive authenticity / Stefano Marzano -- Brand associations through advertising / Charlotte Cotton -- Diesel-for successful branding? / Jane Pavitt -- Wolf brands in sheep's clothing / Russell W. Belk
Copies A, B, C collated 001002 Complete. UkLNAL
主題 Consumer behavior -- Exhibitions
Brand name products -- Exhibitions
Consumption (Economics) -- Social aspects -- Exhibitions
Alt Author Pavitt, Jane
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