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作者 West, Sally, 1958-
書名 I shop in Moscow : advertising and the creation of consumer culture in late tsarist Russia / Sally West
出版項 DeKalb : Northern Illinois University Press, c2011
國際標準書號 9780875806488 (clothbound : acid-free paper)
0875806481 (clothbound : acid-free paper)
book jacket
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 近史所郭廷以圖書館  659.10947 W521    在架上    30550100616109
說明 xii, 292 p. : ill. ; 24 cm
附註 Includes bibliographical references and index
The development of modern advertising in Russia -- Seals of approval and stamps of censorship : governmental approbation and regulation in advertising -- Classroom for consumers : advertising progress in the urban marketplace -- Beauty and bravado : gender identity on the advertising page -- Modernity through tradition : advertising's appropriation of Russian culture -- Appendix A: Newspaper content in Peterburgskaia gazeta -- Appendix B: Newspaper income -- Appendix C: Toiletries industry advertising accounts
主題 Advertising -- Social aspects -- Russia -- History -- 19th century
Consumption (Economics) -- Social aspects -- Russia -- History -- 19th century
Advertising -- Social aspects -- Russia -- History -- 20th century
Consumption (Economics) -- Social aspects -- Russia -- History -- 20th century
Consumers -- Russia -- History
Popular culture -- Russia -- History
City and town life -- Russia -- History
Russia -- Economic conditions -- 1861-1917
Russia -- Social life and customs
Russia -- Politics and government -- 1801-1917
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