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作者 Milanesio, Natalia, 1974-
書名 Workers go shopping in Argentina [electronic resource] : the rise of popular consumer culture / Natalia Milanesio
出版項 Albuquerque : University of New Mexico, c2013
國際標準書號 9780826352415 (cloth alk. paper)
9780826352439 (e-book)
說明 xi, 307 p. : ill
附註 Includes bibliographical references and index
Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today
"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries
主題 Consumption (Economics) -- Argentina
Consumers -- Argentina -- History -- 20th century
Working class -- Argentina -- History
Argentina -- Economic conditions -- 20th century
Electronic books. local
Alt Author ebrary, Inc
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