記錄 11 之 23
Record:   Prev Next
作者 Sethi, Ashok, author
書名 Chinese consumers : exploring the world's largest demographic / by Ashok Sethi
出版項 Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2019
國際標準書號 9789811089923 (electronic bk.)
9789811089916 (paper)
國際標準號碼 10.1007/978-981-10-8992-3 doi
book jacket
說明 1 online resource (xiii, 230 pages) : illustrations, digital ; 22 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
附註 1. Introduction: The Yin and the Yang of the Chinese Consumers -- 2. The Mega Forces -- 3. Digital China -- 4. Key Segments of Chinese consumers -- 5. Key Industries for Future Growth -- 6. Luxury with Chinese Characteristics -- 7. Looking into the Chinese Consumer Mind -- 8. Branding in China -- 9. The Changing Marketing Game -- 10. Looking Ahead. 11. Illustrative Consumer Portraits
Host Item Springer eBooks
主題 Consumers -- China
Consumer behavior -- China
Consumption (Economics) -- China
Economic history
Business and Management
Consumer Behavior
Asian Economics
Market Research/Competitive Intelligence
Alt Author SpringerLink (Online service)
記錄 11 之 23
Record:   Prev Next