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書名 Handbook of research on mobile marketing management [electronic resource] / [edited by] Key Pousttchi, Dietmar G. Wiedemann
出版項 Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2010
國際標準書號 9781605660752 (ebook)
1605660752 (ebook)
9781605660745 (hardcover)
1605660744 (hardcover)
book jacket
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