MARC 主機 00000nam  2200637 a 4500 
001       00000240 
003    CaBNvSL 
005    20111118134012.0 
008    090302s2010    paua   fsb    001 0 eng d 
010    |z2009006922 
020    9781605660752 (ebook) 
020    1605660752 (ebook) 
020    9781605660745 (hardcover) 
020    1605660744 (hardcover) 
035    (CaBNvSL)gtp00541027 
040    CaBNvSL|cCaBNvSL|dCaBNvSL 
050  4 HF5415.1265|b.H357 2010e 
082 04 658.8/72|222 
245 00 Handbook of research on mobile marketing management
       |h[electronic resource] /|c[edited by] Key Pousttchi, 
       Dietmar G. Wiedemann 
260    Hershey, Pa. :|bIGI Global (701 E. Chocolate Avenue, 
       Hershey, Pennsylvania, 17033, USA),|cc2010 
300    xxxii, 548 p. :|bill. ;|c29 cm 
490 1  Advances in e-business research series (AEBR),|x1935-2700 
504    Includes bibliographical references (p. 484-528) and index
520 3  "This book provides a compelling collection of innovative 
       mobile marketing thoughts and practices"--Provided by 
       publisher 
538    Mode of access: World Wide Web 
650  0 Telemarketing 
650  0 Text messages (Telephone systems) 
650  0 Internet marketing 
650  0 Internet advertising 
650  0 Cell phones 
653    Advertiser adoption 
653    Business models in mobile marketing 
653    Conceptualization of mobile marketing 
653    Consumer and advertiser perception and attitudes 
653    Cross-country comparison of consumer attitudes 
653    Interactions among mobile devices, applications, and users
653    International mobile marketing regulation 
653    Location based services 
653    Mobile marketing campaign management 
653    Mobile marketing campaign planning 
653    Mobile marketing campaign types 
653    Mobile marketing metrics 
653    Mobile marketing practices 
653    Mobile marketing research 
653    Mobile marketing value system 
653    Mobile technologies 
653    Privacy issues and trust in mobile marketing 
653    Standardization in mobile marketing 
653    Success factors of mobile marketing 
653    Theory building in mobile marketing 
700 1  Pousttchi, Key,|d1970- 
700 1  Wiedemann, Dietmar G.,|d1977- 
710 2  IGI Global 
776 0  |c(Original)|z1605660744|z9781605660745|w(DLC)  2009006922
830  0 Advances in e-business research series,|x1935-2700 
856 48 |3Chapter PDFs via platform:|uhttp://services.igi-
       global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566
       -074-5