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作者 Johnson, William H. A
書名 Project strategy and strategic portfolio analysis [electronic resource] : a primer / William H.A. Johnson and Diane H. Parente
出版項 [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013
國際標準書號 9781606495971 (electronic bk.)
9781606495964 (pbk.)
book jacket
版本 1st ed
說明 1 electronic text (138 p.) : digital file
系列 Supply and operations management collection, 2156-8200
2013 digital library
Supply and operations management collection. 2156-8200
附註 Part of: 2013 digital library
Includes bibliographical references (p. 131-134) and index
Section I. Project strategy overview -- 1. What is project strategy and why is it important? -- Section II. The project -- 2. Defining the project, what is the project and what is its boundary? -- 3. Establishing objectives and performance measures -- 4. External threats and opportunities -- 5. Internal weaknesses and strengths -- 6. Developing strategic alternatives: the TOWS matrix -- Section III. Implementing and evaluating project strategy -- 7. Managing strategic risk -- 8. Techniques for (re)-evaluating the project strategy -- Section IV. Strategic project management -- 9. Project organizational types -- 10. Program management: aligning projects with organizational strategy -- Notes -- References -- Index
Access restricted to authorized users and institutions
Projects have become the de facto method of implementing business strategy and operations. As such, understanding how projects relate to business strategy and managing projects strategically is increasingly important to effective and efficient business management. This book is designed as a short and concise treatise on how to go about doing that. We start by figuring out how the project relates to the rest of the business and environment and what separates it from other projects and functions. We then discuss how the reader can use principles of strategic management to better organize and manage the various projects that they deal with on a daily basis so that they are strategic in nature. In essence we show how to approach answering the important strategic questions in project management like "Why is the project being implemented? How does the project relate to the major strategic goals of the organization? How do we accomplish the performance goals for the project so that they help achieve the major strategic goals of the organization?"
Also available in print
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Mode of access: World Wide Web
System requirements: Adobe Acrobat reader
Title from PDF t.p. (viewed on May 28, 2013)
鏈接 Print version: 9781606495964
主題 Project management
Strategic planning
project strategy analysis
project strategy implementation
TOWS matrix analysis
risk analysis and management
project organization
project-portfolio analysis
Electronic books
Alt Author Parente, Diane H
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