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作者 Huddleston, Patricia
書名 Consumer behavior [electronic resource] : women and shopping / Patricia Huddleston, Stella Minahan
出版項 [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011
國際標準書號 9781606491683 (electronic bk.)
9781606491676 (pbk.)
國際標準號碼 10.4128/9781606491683 doi
2
book jacket
版本 1st ed
說明 1 electronic text (132 p.) : digital file
系列 Consumer behavior collection
Consumer behavior collection
附註 Includes bibliographical references (p. 113-128) and index
1. An introduction to women and shopping -- 2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index
Access restricted to authorized users and institutions
What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business
Also available in print
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Mode of access: World Wide Web
System requirements: Adobe Acrobat reader
Title from PDF t.p. (viewed on January 29, 2011)
鏈接 Print version: 9781606491676
主題 Women consumers -- United States -- Psychology
Shopping -- Social aspects -- United States
Consumer behavior -- United States
Women
Shopping
Consumer socialization
Social shopping
Experiential shopping
Hedonic
Utilitarian
Shopping malls
Mothers and daughters
Electronic books
Alt Author Minahan, Stella
Alt Title Women and shopping
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