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作者 Hood, John M. (John McDonald), 1966-
書名 Selling the dream [electronic resource] : why advertising is good business / John Hood
出版項 Westport, Conn. : Praeger Publishers, 2005
國際標準書號 031303687X (electronic bk.)
9780313036873 (electronic bk.)
book jacket
說明 x, 258 p. ; 25 cm
附註 Includes bibliographical references (p. [225]-249) and index
Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion
Electronic reproduction. Westport, Conn. : Greenwood Press, 2006. Available via the World Wide Web. Access is limited to subscribers of
鏈接 Original 0275984354 (DLC) 2005018656 (OCoLC)60971727
主題 Advertising -- Social aspects
Electronic books. local
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