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作者 Chang, C. M. (Ching Ming), 1935-, author
書名 Business fundamentals for engineering managers / C.M. Chang
出版項 New York, [New York] (222 East 46th Street, New York, NY 10017) : Momentum Press, 2014
國際標準書號 9781606504796 electronic
9781606504789 print
國際標準號碼 10.5643/9781606504796 doi
book jacket
說明 1 online resource (xii, 243 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
系列 Engineering management collection
Engineering management collection
附註 Includes bibliographical references (pages 229-235) and index
Preface -- 1. Introduction -- 2. Cost accounting and control -- 3. Financial accounting and analysis -- 4. Marketing management -- 5. Conclusions -- Notes -- References -- Index
Restricted to libraries which purchase an unrestricted PDF download via an IP
Engineering managers and professionals make long and lasting impact in industry by regularly initiating and completing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both, to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product/service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. Peter Drucker said, "Making good decisions is a crucial skill at every level." This book consists of three sets of business fundamentals. The chapter "Cost Accounting and Control" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter "Financial Accounting and Analysis" delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation, which includes operations, opportunities, and acquisition/mergers. The chapter "Marketing Management" reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions
Title from PDF title page (viewed on October 14, 2014)
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
鏈接 Print version: 9781606504789
主題 Engineering -- Management
Cost accounting
Marketing -- Management
business fundamentals
business perspectives
cost accounting
financial accounting and analysis
marketing management
Electronic books
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