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作者 Strother, Stuart C
書名 China : doing business in the Middle Kingdom / Stuart C. Strother
出版項 New York, N.Y. : Business Expert Press, 2012
國際標準書號 9781606492277 (pbk.)
9781606492284 (ebk.)
book jacket
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 人文社會聯圖  HF3836.5 .S773 2012    在架上    30650020038226
版本 1st ed
說明 232 p. : ill. ; 23 cm
系列 International business collection, 1948-2752
International business collection
附註 Includes bibliographical references (p. 219-226) and index
1. Introduction -- 2. History, philosophy, and religion -- 3. Culture -- 4. Economy -- 5. The consumer market -- 6. Marketing strategy -- 7. Sourcing in China -- 8. Business structures -- 9. Staffing and employment -- 10. Business etiquette -- 11. Negotiation -- 12. Daily life -- Notes -- References -- Index
This book introduces the reader to essential information regarding business in China. Foreign firms typically engage China as a sourcing location or as a market to sell their goods. China is increasingly taking on a more prominent role in global business. After 30 years of economic reforms that have enabled China to become the workshop of the global economy, we are now witnessing the transformation of the "Middle Kingdom" into one of the world's largest consumer markets and one of the world's most productive centers of innovation. This book covers topics such as history, culture, economy, marketing, sourcing, staffing, etiquette, negotiation, and daily life. Anyone hoping to achieve global business success in the 21st century must be familiar with these concepts
主題 China -- Commerce
China -- Description and travel
China -- Economic conditions -- 2000-
International business enterprises -- China
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