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作者 Wolk, Alan, author
書名 Over the top : how the internet is (slowly but surely) changing the television industry / Alan Wolk
出版項 [New York, New York] : Alan Wolk, [2015]
©2015
國際標準書號 9781514139011
1514139014
book jacket
館藏地 索書號 處理狀態 OPAC 訊息 條碼
 人文社會聯圖  HE8700.65 .W65 2015    在架上    30610020504932
說明 iii, 166 pages ; 23 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
附註 The television industry today: Player #1, the networks ; Player #2, the MVPDs ; Player #3, the studios ; Player #4, the premium networks ; Player #5, the OTT services ; Player #6, streaming devices ; Player #7, second screen platforms ; Player #8, smart TVs -- What's disrupting the industry today: The revolution has begun ; Time shifting ; The shifting value of ownership ; Video on demand (VOD) ; Streaming video platforms ; Net neutrality ; V-POPs ; Tablets and SmartPhones ; Streaming devices : the new set top boxes ; Second screen and social TV ; Fans and fan communities ; The dominance of data ; Cord cutting -- Future predictions: TV everywhere ; The future of the second screen ; BYOD (bring your own device) ; Recommendation and discovery ; Non-skippable VOD ; New business models ; The Spotifyization of television ; A new revenue model ; The continued dominance of data
Television is the last mass medium to be disrupted by the Internet. Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today everything from time shifting to binge viewing to cord cutting and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time.--Amazon.com
主題 Television viewers -- Effect of technological innovations on
Television broadcasting -- Effect of technological innovations on
Internet
Internet television
Digital video
Digital video. fast (OCoLC)fst00893738
Internet television. fast (OCoLC)fst00977299
Television broadcasting. fast (OCoLC)fst01146714
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