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書名 The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / guest editor, Associate Professor Kiseol Yang
出版項 [Bradford, England] : Emerald, 2015
©2015
國際標準書號 9781785604126
9781785604133 (e-book)
說明 1 online resource (81 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
系列 Journal of Research in Interactive Marketing, 2040-7122 ; Volume 9, Issue 2
附註 Includes bibliographical references at the end of each chapters
Description based on online resource; title from PDF cover (ebrary, viewed July 25, 2015)
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries
鏈接 Print version: Impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape. [Bradford, England] : Emerald, c2015 166 pages Journal of Research in Interactive Marketing ; Volume 9, Issue 2 2040-7122 9781785604126
主題 Consumer behavior
Electronic commerce -- Psychological aspects
Internet marketing
Electronic books
Alt Author Yang, Kiseol, editor
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