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作者 Oetting, Martin
書名 Ripple effect [electronic resource] : how empowered involvement drives word of mouth / by Martin Oetting
出版項 Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009
國際標準書號 9783834983725 (electronic bk.)
9783834920096 (paper)
book jacket
說明 xviii, 151 p. : ill., digital ; 24 cm
附註 Springer
Host Item Springer eBooks
主題 Word-of-mouth advertising
Business referrals
Economics/Management Science
Marketing
Alt Author SpringerLink (Online service)
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