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作者 Knowledge@Wharton
書名 The Customer of Tomorrow : Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations
出版項 Chicago : Wharton Digital Press, 2015
©2015
國際標準書號 9781613630648 (electronic bk.)
book jacket
說明 1 online resource (46 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
系列 Knowledge@Wharton Essentials
Knowledge@Wharton Essentials
附註 Intro -- Copyright -- Knowledge@Wharton Books -- Contents -- Foreword -- Introduction -- Customer Loyalty in the Age of Big Data -- Hold That Tweet! -- The Ignored Side of Social Media -- The Feedback Loop -- When Does the "Human Touch" Matter in Retail? -- Convincing the Swing Vote -- Conclusion -- Sources -- About Knowledge@Wharton Books -- About Knowledge@Wharton -- About Wharton Digital Press -- About The Wharton School
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
鏈接 Print version: Knowledge@Wharton The Customer of Tomorrow : Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations Chicago : Wharton Digital Press,c2015
主題 Electronic books
Alt Author Kahn, Barbara E
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