書名 Applying social cognition to consumer-focused strategy [electronic resource] / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel
出版項 Mahwah, N.J. : L. Erlbaum Associates, 2005
國際標準書號 9781410613271 (e-book : PDF)
9780805855203
book jacket
說明 xi, 402 p. : ill. ; 24 cm
系列 Advertising and consumer psychology
附註 "Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref
Includes bibliographical references and indexes
Taylor & Francis
主題 Consumer behavior -- Congresses
Marketing -- Psychological aspects -- Congresses
Advertising -- Psychological aspects -- Congresses
Cognition -- Social aspects -- Congresses
Alt Author Kardes, Frank R
Herr, Paul, 1956-
Nantel, Jacques
Conference on Advertising and Consumer Psychology (23rd : 2004 : Montréal, Québec)