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作者 Cheah, Wai Hsien
書名 The impact of sensation seeking and cultural orientation on the effects of fear appeal messages: A four-country study (Malaysia, Singapore, United States, England)
國際標準書號 0496827766
book jacket
說明 260 p
附註 Source: Dissertation Abstracts International, Volume: 65-06, Section: A, page: 2025
Directors: Rick S. Zimmerman; Philip Palmgreen
Thesis (Ph.D.)--University of Kentucky, 2004
The goal of this study was to determine whether sensation seeking, cultural orientation and message stimulus influence the outcomes of fear appeal messages. This study was an effort to understand how the personality trait of sensation seeking, the cultural dimension of individualism and collectivism, and threat type (physical appeal vs. social appeal) affect the risk perceptions of college students with regards to gonorrhea infection. The above was accomplished using a 2 (HSS vs. LSS) X 2 (physical threat vs. social threat) X 2 (individualism vs. collectivism at the cultural level) X 2 (within-subject pretest vs. post-test) mixed repeated measures design conducted in four countries---Malaysia, Singapore, U.S. and England
In this study, the participants' age, nationality, and sensation seeking status were first ascertained via the prescreening questionnaire before the high sensation seekers (HSS) and low sensation seekers (LSS) were randomly assigned to either a physical appeal message or a social appeal message in the main experiment
Of the 911 college students who participated in the prescreening phase of the study, a total of 700 students completed the experiment. The results showed that the collectivistic participants had greater increase in posttest scores for perceived severity, perceived response efficacy, perceived self-efficacy, and knowledge about gonorrhea than individualistic participants. LSS expressed greater condom self-control than HSS. Participants exposed to the high physical appeal message seemed to be able to, recall the information better than participants exposed to the high social appeal message. Participants from individualistic societies expressed greater perceived susceptibility, perceived severity, perceived response efficacy, perceived self-efficacy, condom interpersonal impact and condom self-control than participants from collectivistic societies. In addition, participants from individualistic societies seemed to be able to recall the information better than participants from collectivistic societies
Independent self-construal, interdependent self-construal and personal involvement with the topic were found to have moderated the outcomes of the fear appeal messages, but the mediated effects of perceived message sensation value (PMSV) on the outcomes of the fear appeal messages were not discovered
School code: 0102
Host Item Dissertation Abstracts International 65-06A
主題 Speech Communication
Language, Rhetoric and Composition
Health Sciences, Public Health
Alt Author University of Kentucky
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