Record:   Prev Next
作者 Cheal, Lauren
書名 Technological transitions: A semiotic analysis of newspaper advertisements for the television remote control (1975--1985)
國際標準書號 9780494603000
book jacket
說明 147 p
附註 Source: Masters Abstracts International, Volume: 48-05, page: 2570
Thesis (M.A.)--Carleton University (Canada), 2009
This thesis investigates the way histories of communication technology are communicated. The project considers the problem of "new" technology and argues that technology is better understood through a continuum that highlights the importance of previous technologies. Using a semiotic analysis of newspaper advertisements from 1975 to 1985 that feature the remote control and a review of literature that focuses on use studies of the remote control in the 1980s, I argue that the way remote controls are historicized does not fit with how they were represented to consumers. In order to address the disparity I found between the academic literature and the media representation of the technology, I propose a life cycle model of the history of the remote control
School code: 0040
Host Item Masters Abstracts International 48-05
主題 Business Administration, Marketing
History, General
Mass Communications
0338
0578
0708
Alt Author Carleton University (Canada)
Record:   Prev Next