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作者 Dragojevic, Marko
書名 The Deleterious Effects of Face Threat in Persuasion and the Face-Redressive Role of Politeness
國際標準書號 9781124906911
book jacket
說明 61 p
附註 Source: Masters Abstracts International, Volume: 50-02, page: 0692
Adviser: Bo Feng
Thesis (M.A.)--University of California, Davis, 2011
Prior research suggests that face concerns are salient during persuasion and that face threat may hinder persuasion. Adopting the framework of politeness theory, an experiment (N = 424) was conducted to examine the effects of perceived negative and positive face threat on receivers' intentions to perform an advocated health behavior and the ability of positive, negative and hybrid politeness strategies to mitigate face threat. Results indicated that positive face threat was negatively related to behavioral intention and receivers' perceptions of source credibility fully mediated the effect. There was no significant association between negative face threat and behavioral intention. Additionally, hybrid and negative politeness strategies were found to be more effective at reducing perceptions of face threat than positive politeness strategies
School code: 0029
Host Item Masters Abstracts International 50-02
主題 Speech Communication
Alt Author University of California, Davis. Communication
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