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作者 Eaton, Marc Andrew
書名 From the seats to the streets: MoveOn.org and the mobilization of online progressive activists
國際標準書號 9781124620589
book jacket
說明 280 p
附註 Source: Dissertation Abstracts International, Volume: 72-07, Section: A, page: 2596
Adviser: Patricia A. Adler
Thesis (Ph.D.)--University of Colorado at Boulder, 2011
I examine how the progressive organization MoveOn.org uses the internet to organize citizens for both online and offline activism. The data are drawn from four years of online and offline participant observation in MoveOn, sixty interviews with members and staff, sixteen informal interviews with congressional office workers, five interviews with leaders of other online activist organizations, and hundreds of documents. This study connects MoveOn's national-level strategic decision-making to the everyday realities of participation by MoveOn members, and contextualizes this within the media-driven contemporary American culture. First, I describe how MoveOn attempts to create a sense of community among members, and show how members react to these attempts. Next, I trace members' paths to and through MoveOn, and explain how their participation affected their self-identities. Then, I reveal how members' interpretations of MoveOn's organizational identity are influenced by portrayals of MoveOn in the news and by the organization itself. Following this, I show how MoveOn's strategy is fundamentally tied to the news cycle, and discuss how it stages and scripts its offline actions to maximize media attention. Finally, I investigate MoveOn's effectiveness by focusing on its political advocacy, election work, message framing, and development of an online organizing model. I conclude by discussing how these empirical findings illuminate sociological understandings of the self, identity, community, media, and social movements
School code: 0051
Host Item Dissertation Abstracts International 72-07A
主題 American Studies
Psychology, Social
Sociology, Public and Social Welfare
Sociology, Organizational
Mass Communications
0323
0451
0630
0703
0708
Alt Author University of Colorado at Boulder. Sociology
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