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作者 Hoover, William E., Jr
書名 Managing the Demand-Supply Chain : Value Innovations for Customer Satisfaction
出版項 New York : John Wiley & Sons, Incorporated, 2001
國際標準書號 9780471013761 (electronic bk.)
book jacket
版本 1st ed
說明 1 online resource (271 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
附註 Managing the Demand-Supply Chain -- Contents -- Chapter 1: Introduction -- Chapter 2: Demand and Supply Chains-The New Supply Chain Management -- Chapter 3: Value Thresholds and Traps -- Chapter 4: Reshaping Your Value Offering-How to Do It -- Chapter 5: Excellence through Demand-Supply Chain Management -- Chapter 6: Operational Effectiveness-Know Your Own Demand Chain -- Chapter 7: Microcosms-Collaborate to Implement Effectively -- Chapter 8: Managing Information Technology-How to Stretch Your Business to Its Full Potential -- Chapter 9: Information Technology Value Capture-Linking IT Seamlessly to Business Opportunity -- Chapter 10: Wireless Communication Revolutionizes the Demand-Supply Chain -- Index
A proven,innovative approach to meeting customer demand Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the best possible way. Four of the world's leading demand chain researchers and implementers demonstrate how select high-tech companies, such as Nokia and Dell, have used the demand chain approach to differentiate their value offerings and delight their customers. The authors introduce three exciting new demand chain tools. "Demand breakpoint" identifies the point where value is significantly changed by operations; "value offering point" or VOP is the catalyst to demand chain activity; and "microcosms" executes demand chain strategies. The authors show managers how to use these tools to implement technology solutions that drive top performance. Special features of Managing the Demand-Supply Chain include: The best thinking from acknowledged leaders in the field An extended case study of Nokia's successful demand chain management implementation Numerous sidebars detailing real-world implementation issues Managing the Demand-Supply Chain is an indispensable resource for managers who want to optimize operational effectiveness, spur innovation, and achieve and sustain excellence in exceeding customer expectations
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
鏈接 Print version: Hoover, William E., Jr. Managing the Demand-Supply Chain : Value Innovations for Customer Satisfaction New York : John Wiley & Sons, Incorporated,c2001 9780471384991
主題 Business logistics.;Industrial procurement -- Management
Electronic books
Alt Author Eloranta, Eero
Holmström, Jan
Huttunen, Kati
Holmström, Jan
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