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作者 Morris, Taleyna M
書名 Amazing grace in cyberspace: Identity and identification on congregational websites
國際標準書號 9780542645327
book jacket
說明 167 p
附註 Source: Dissertation Abstracts International, Volume: 67-04, Section: A, page: 1155
Adviser: Nancy Baym
Thesis (Ph.D.)--University of Kansas, 2006
This study examines whether and how congregational websites incorporate organizational identification strategies. As many mainstream Christian denominations experience declines in attendance, using the internet in an effort to recruit and retain members has become popular. One potential reason for the decline in attendance is the difficulty mainstream denominations have had in recruiting younger members who may be more comfortable accessing information on the internet. As the number of congregational websites continues to climb the question shifts from whether congregations are using websites, to what information and strategies are congregations using on their websites
The 50 congregational websites used in this study were randomly selected from the ten largest Christian denominations in the United States. Belonging to a denomination creates a sense of identity for the church that may or may not be reflected on the congregation's website through links to the denomination or information about the denomination. The websites were examined for the use of organizational identification strategies, as outlined by Cheney. The results of the content analysis were supplemented by interviewing 10 web designers randomly selected within the larger dataset
The combination of methods suggests several broad conclusions about identification strategies and identity on congregational websites. The websites demonstrated limited use of identification strategies particularly those that emphasized separation between the congregation and the world. While the focus in the literature on congregational websites has been on recruiting new members, the websites in this study focused more on providing information for the current congregation. While some of the websites did demonstrate a sense of connection with their denominations through incorporating the name of the denomination, the denominational symbol and links to denominational homepages, the emphasis on the websites was the congregation itself. The study concludes that the websites as currently constructed may not meet the criteria of younger generations and offers suggestions for enhancing the effectiveness of these websites
School code: 0099
Host Item Dissertation Abstracts International 67-04A
主題 Religion, General
Speech Communication
Mass Communications
Alt Author University of Kansas
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